I’m a player-coach design leader & Berkeley MBA who shapes hyper-growth products
As an early employee at DoorDash, I designed many of the company’s foundational systems. At Airbnb, I was dropped onto teams to unblock complex projects. Now, I train the world’s top design teams.
Streamlining $39B in revenue for Airbnb
I unlocked millions of bookings by aligning C-Suite execs and six teams on a high-stakes, high-craft redesign of Airbnb’s booking flow.
Driving profitability with 40k food photos at DoorDash
I built DoorDash’s photo program, increasing conversion and profitability by building a team of 80 to bring 40k images to the app.
Training 10k designers to drive impact at the world’s top companies
I founded a business to teach designers MBA-level business skills, influencing how products are built at 100s of companies around the world.
Mini-cases
Products I pitched & launched
I find and bring new ideas to market, sometimes transforming products and businesses.
I find and bring new ideas to market, sometimes transforming products and businesses.
Map-forward search results
I increased bookings by making location central to Airbnb’s search results
Map-forward search results
I increased bookings by making location central to Airbnb’s search results
Location-specific landing pages
I increased efficiency of $100m+ SEM ad spend with geo-specific photos
Location-specific landing pages
I increased efficiency of $100m+ SEM ad spend with geo-specific photos
Messaging platform redesign
I made it easier for guests & hosts to communicate about bookings
Messaging platform redesign
I made it easier for guests & hosts to communicate about bookings
Live order status tracking
I reduced support costs by showing customers real-time order statuses
Live order status tracking
I reduced support costs by showing customers real-time order statuses
Remote driver onboarding
I increased driver supply by turning training into an automated process
Remote driver onboarding
I increased driver supply by turning training into an automated process
Dasher Fast Pay
I increased DoorDash’s competitiveness with on-demand driver payouts
Dasher Fast Pay
I increased DoorDash’s competitiveness with on-demand driver payouts